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GLOWCOMMITMENT.COM

GRAPHIC DESIGN: CLARA ZHOU
PHOTOGRAPHY: BAG O’ BONE
CLIENT: GLOW COMMITMENT

Founded in the vibrant heart of NYC, Glow Commitment is a woman-led platform dedicated to making skincare education accessible, easy to understand, and empowering.

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Founded by Kathleen, a licensed esthetician with experience at Caudalie, the platform turns professional expertise into clear, accessible skincare guidance.

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I supported the brand across multiple touchpoints, including organic illustrations, social media templates, website design, brand guidelines, iconography, and photoshoot production.

For the illustration system, I developed a visual language that reflects Glow Commitment’s tone of voice — youthful, non-judgmental, curious, friendly, and subtly nerdy.

Using the existing brand color palette, I created cohesive, character-driven visuals that make skincare feel welcoming rather than intimidating.

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