GLOWCOMMITMENT.COM
GRAPHIC DESIGN: CLARA ZHOU
PHOTOGRAPHY: BAG O’ BONE
CLIENT: GLOW COMMITMENT
Founded in the vibrant heart of NYC, Glow Commitment is a woman-led platform dedicated to making skincare education accessible, easy to understand, and empowering.
Founded by Kathleen, a licensed esthetician with experience at Caudalie, the platform turns professional expertise into clear, accessible skincare guidance.
I supported the brand across multiple touchpoints, including organic illustrations, social media templates, website design, brand guidelines, iconography, and photoshoot production.
For the illustration system, I developed a visual language that reflects Glow Commitment’s tone of voice — youthful, non-judgmental, curious, friendly, and subtly nerdy.
Using the existing brand color palette, I created cohesive, character-driven visuals that make skincare feel welcoming rather than intimidating.
