Jessica Wang

jessicawang.co

CREATIVE DIRECTOR: CLARA ZHOU
DELIVERABLES: LOGO | BRAND GUIDELINES PACKAGING | WEB & SOCIAL MEDIA TEMPLATES

In 2017, Jessica Wang embarked on her journey to establish a boutique jewelry brand in Knoxville, Tennessee. Together with her co-founders Sean King and Malcolm Russell, they shared a common vision: making jewelry a personal means of self-expression accessible to all.

The mission of this project was to create a brand that beautifully encapsulated the Chinese heritage of co-founder and jewelry designer Jessica Wang, blending minimalism with timeless elegance to celebrate individual style and personality.

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