The brand name “Agenda” draws inspiration from the founder, Brighton Keller, and her unique natural inclination to keep things meticulously organized. As a content creator specializing in hair care and organization, she sought to infuse this sense of structure into her hair care line, both in the brand name and its packaging design.
Each product was thoughtfully crafted to fit into a numbered system comprising five distinct product types. This numbered system serves to emphasize the specific purpose of each product. It functions as a to-do list in your planner, but for your hair care routine so that it’s streamlined, making it as straightforward and hassle-free as completing sequential tasks from 1 to 5.
